Qui sommes-nous…
Lorsque nous disons l’étoffe dont sont faits les rêves, nous ne faisons pas seulement référence au monde des sorciers, des dragons et des super-héros, ni même aux merveilles de la planète Terre. Derrière le vaste portefeuille de contenus emblématiques et de marques bien-aimées de WBD, il y a les conteurs qui donnent vie a nos personnages, les créateurs qui les apportent dans vos salons et les rêveurs qui créent la suite…
Dès créatifs formidables aux pionniers technologique, a travers le monde, WBD offre des opportunités de carrière décisif , des avantages soigneusement organisés et les outils pour explorer et devenir le meilleur vous-même. Ici, vous êtes soutenu, ici vous êtes célébré, ici vous pouvez prospérer.
PLEASE SUBMIT CV IN ENGLISH
The Job
As the French Copywriter for Max (EMEA), you will help drive the success for the Streaming Marketing team of Warner Bros. Discovery. With your experience and imagination, you will collaborate with innovative Marketers, Creative Project Managers, Designers and Creative Technologists to execute creative campaigns across marketing and editorial channels. You will work in a customer-focused team designing high performance digital communications. This role will take advantage of the crafts of writing and transcreating to match the brand voice with a full-funnel digital 1st approach, while collaborating on various result-driven projects in a quick-paced, learning-based environment.
You will create engaging copy, partner with other peers and create solutions to unique growth-related challenges.
This job isn’t just about creating and executing top-of-the-line creative campaigns. It’s also about building a meaningful, long-lasting relationship between our brand, millions of people, and the entertainment we all love.
The Daily
- You will be responsible for localizing English-language master copy into French across all consumer touchpoints for streaming in EMEA.
- You will be involved in concept development for local campaigns and productions, as well as writing for CRM (email, push and in-app) campaigns, display & social advertising and the Max platform. You’ll also support the French Social Media Manager with organic copy as required.
- You will contribute ideas and take copywriting responsibility for French campaigns. You’ll solve strategic and creative challenges with the emphasis on messaging, narrative, brand voice, tone and innovative thinking.
- You will create taglines and key messaging in French for all US Originals on Max.
- You’ll ensure copy and ideas are up to brand tone and standards, as well as marketing goals and be responsible for all tone of voice materials for France.
- You will be the guardian of quality and alignment in video asset production, proofing and approving copy for teasers, trailers and always on.
- You will have the opportunity to lead the creation of messages and themes that succeed across mediums, formats and all digital campaign types including display, search and CRM.
- You will demonstrate an excellent understanding of French audiences and adapt content to fit their needs and desires.
- You will approve French copy created by other Warner Bros. Discovery teams for streaming, including Product and Customer Experience.
- You will build up and utilize your own French translation memory in Lokalise.
- Other duties as assigned.
The Essentials
- Solid experience at a content, CRM, performance or digital agency or in-house creative team with a strong focus on digital marketing.
- Portfolio of beautiful work that demonstrates a variety of marketing executions with emphasis on digital and the mastery of spelling, grammar and style.
- Experience with all aspects of digital marketing (e.g., display, content, social media, CRM) and ability to write for all channels.
- History with positioning products or consumer brands to a targeted audience.
- Experience working with social media channels, SEO, and specific CRM product lines (email & push notifications).
- Experience in using analytics to derive insights and further evolve copy.
- Strong time management skills and attention to detail.
- Ability to effectively influence and communicate cross-functionally with all levels. Exceptional verbal and written communication skills.
- Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline-driven environment.
- An energetic, positive, creative influencer who takes a roll-up your sleeve’s approach is a must.
- A love of television and social media, as well as a passion for staying on top of industry trends.
- Fluent in French and English.
The Nice to haves
- Further languages a plus.
Comment nous faisons avancer les choses…
Ce dernier morceau est probablement le plus important! Chez WBD, nos grands principes sont les valeurs fondamentales par lesquelles nous fonctionnons et sont au cœur de la façon dont nous faisons avancer les choses. Vous pouvez les trouver sur https://wbd.com/guiding-principles/ ainsi que quelques idées de l’équipe sur ce qu’ils signifient et comment ils se présentent dans leur quotidien. Nous espérons qu’ils résonneront avec vous et avons hâte d’en discuter lors de votre entretien.
S’engager pour l’Inclusion chez WBD
Warner Bros. Discovery saisit l’opportunité de constituer une équipe qui reflète la diversité de notre société et du monde qui nous entoure. Être un employeur soucieux de l’égalité des chances signifie que nous prenons au sérieux notre responsabilité de considérer les candidats qualifiés sur la base du mérite, indépendamment du sexe, de l’identité sexuelle, de l’origine ethnique, de l’âge, de l’orientation sexuelle, de la religion ou des croyances, de l’état civil, de la grossesse, de la parentalité, du handicap ou de toute autre catégorie protégée par la loi.
Si vous êtes un candidat qualifié et que vous avez besoin d’un aménagement dans votre recherche d’emploi ou pour postuler, n’hésitez pas a nous contacter a recruitadmin@wbd.com.
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