Sales Marketing Specialist

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out Job Summary: Responsible for developing and distributing sales programs to enhance media partnerships and maximize advertising sales revenue. Audience based sales solutions may include 3rd party partnerships, data solutions, digital solutions, content creation, promotions or events. Develop solutions based upon a thorough understanding of the client’s needs and in market challenges. Develop presentations, presentation materials, and pitches for the sales team and may assist on sales calls. Works with research on campaign effectiveness, tracking and reporting results to management. Implements assigned projects, as directed, and may assign tasks and provides leadership within the group. Works with moderate guidance in own area of knowledge. Core Responsibilities: – Develops and distributes marketing campaigns, new advertising products, and promotional programs targeted at specific market segments. – The day-to-day voice between the broader marketing team and the local AE’s to ensure they have an understanding of our products and our solutions – Researches buyers’ priorities and preferences in selected channels to customize marketing programs. – Develops presentations and pitches for the Sales team. Ensures that the Sales team has adequate materials and information to sell the benefits and features of Effectv and the Effectv products. – Accompanies sales staff on selected calls to customers to help reinforce company value proposition and value of advanced advertising and sales solutions, and if necessary, makes modifications to specific marketing programs. – Demonstrates clear expertise and in-depth working knowledge of all areas of the function. – Mentors and trains junior members of the team. – Implements projects; assigns tasks and monitors project progression. – Consistent exercise of independent judgment and discretion in matters of significance. – Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. – Other duties and responsibilities as assigned. Job Specification: – Bachelors’ Degree or Equivalent – TV & Digital Media, Marketing, Communications / Public Relations – Generally requires 2-5 years related experience Employees at all levels are expect to: – Understand our Operating Principles; make them the guidelines for how you do your job – Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services – Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences – Win as a team – make big things happen by working together and being open to new ideas – Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers – Drive results and growth – Respect and promote inclusion and diversity – Do what’s right for each other, our customers, investors and our communities Comcast is an EOE/Veterans/Disabled/LGBT employer