Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services. We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created.
As a Sales Specialist, you will develop strategies and solutions to drive adoption of Twitch offering with advertisers and ensure your customers’ investments fit into their overall marketing strategy with Amazon. You will work closely with Account Executives (AEs), Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Ads Customers. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing Twitch solutions for our advertisers, diving deep within the advertising community to discuss Amazon’s benefits, and working both with internal and external stakeholders to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. The ideal candidate should have experience buying, planning, packaging, and selling both directly and programmatically. They will have a strong knowledge of the digital advertising landscape, experience negotiating and closing annual agreements and the ability to drive conversations with C-Suite client contacts. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.
Key job responsibilities
– Deliver the highest level of sales and customer service to our clients
– Scale Twitch GTM strategies across sales teams
– Develop and implement bespoke industry strategies within assigned verticals
– Provide advertiser and/or vertical related insights and collateral to sales teams .
– Partner with sales and marketing teams to develop narratives that differentiate Amazon Ads offerings tied to customer objectives and business outcomes
– Represent Amazon Ads externally at industry events to drive upfront and annual commitments
– Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives.
– Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
– Assess, develop, and advise senior leaders on overall business strategy
About the team
Twitch is one of our most unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.
BASIC QUALIFICATIONS
– 5+ years of B2B sales experience
– 7+ years of digital media ad sales experience
– Experience closing sales and revenue generation
PREFERRED QUALIFICATIONS
– Experience managing internal and external relationships with senior stakeholders, including Sales, Account Management, and Product groups
– Experience supporting GTM strategies, with an emphasis on packaging, positioning and messaging
– Demonstrated ability to close sales and generate revenue, with a focus on delivering long term customer driven outcomes
– Manage customer objection handling and suggest alternative solutions as necessary to maximize the partnership opportunity
– Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing
– Demonstrated strong analytical abilities and confidence in the use of data
– Bachelor’s degree or equivalent
– Experience in working in a product facing role or working directly with product teams
– Develop product and sales strategies that uniquely position products in market
– Experience selling nascent products and/or services
– Experience dealing with results, metrics and data management and a desire to create and build new processes
– Experience and success in negotiating complex deals with customers and partners
– Experience in generating and delivering big ideas that deliver new ad revenue streams
– Demonstrated ability to drive simpler and scaled workflows for internal teams
– Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
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