Envie de travailler pour des marques aimées et reconnues par tous telles que Häagen-Dazs, Old El Paso, Nature Valley ou encore Géant Vert ? Nous sommes la structure parfaite pour t’aider à donner le meilleur de toi-même.
D ans une culture d’entreprise unique qui valorise l’apprentissage, le collectif et l’appartenance, r ejoindre General Mills, c’est rejoindre un groupe qui s’engage à :
- Privilégier un approvisionnement local dans notre quête d’exigence de qualité de nos produits
- Réduire son impact environnemental
- Soutenir nos communautés locales, notamment en proposant à nos collaborateurs des actions de bénévolat
3 piliers qui nous tiennent à cœur !
Nous cherchons des personnes qui partagent notre passion, notre ambition et qui veulent construire l’avenir ensemble dans l’objectif de devenir le leader incontesté de l’agroalimentaire mondial.
Compétences en baby-foot requises, sens de l’humour obligatoire et appétence pour les glaces gratuites appréciée !
Nous recherchons un-e Senior Brand Manager F/H/X pour rejoindre nos équipes marketing trilingues d’où le switch de langue qui s’ensuit !
The Senior Brand Manager is in charge of the full implementation of the brand strategy in the market, including all the brand 4P’s in collaboration with the cross-functional and regional brand development teams.
– Builds robust NPD launching plan including commercial strategy (price, promotion, dist. etc), financial model and brand local adaptations
– Partners with the regional brand teams to develop the short and long term plan for the brand considering local needs, including brand equity, core growth, nnovation and communications
-Builds and implements the 360 degrees activation plan for the brand, including promotions, in-store visibility and media.
– Partners and directs our global media agency to develop a comprehensive annual plan to achieve our reach & engagement targets.
– Is responsible for building the annual brand plans and build the internal & external engagement strategies, from internal presentations with the commercial team, sales field force, customers trade stories & meetings, etc.
– Leads the monthly sales and operating process through clear understanding of the demand plan drivers, from external insights to local specifics.
– Develops the e-commerce strategy in collaboration regional central capabilities team.
– Is the driver of brand insights, analyzing external brand, category and competition performances through Nielsen databases, transforming data to insights and actions
– Leads the brand financial model, being the owner of the P&L.
– Monitors, recommends and implements any corrective actions needed to the brand plan to achieve the annual targets.
– Manage 1 brand intern.
PROFILE
– Bachelor’s degree (BAC+5), graduate of a business school.
– Minimum of 3-5 years of marketing experience, primarily in the GMS (marketing, category, activation).
KEY QUALITIES FOR SUCCESS
– Strong leadership and influencing skills in a matrix organization.
– Results-oriented and solution-focused, proactive.
– Understanding of consumer issues and the retail sector.
– Analytical skills and proficiency in panels (Nielsen).
– Strong rigor in project management, organization, and planning.
– Good interpersonal skills.
– Fluent in English.
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