Amazon is seeking a self-motivated, highly creative and experienced social media lead to join the European Social Media Communications team, and lead the continued evolution and enhancement of our Amazon France brand social media content and plans.
The individual will be responsible for leading the development and execution of social strategy, campaigns and content across France, working with agency partners, internal stakeholders, and wider Comms teams to establish creative best practice, guidelines and ways of working to ensure our brand social media content is engaging, relevant and effective.
The individual in this role will be required to work closely with colleagues across Consumer and Corporate PR teams, as well as cross-channel marketing (XCM), to ensure that the range of key messages, events and content that are most relevant to our customers and target audiences, are surfaced in a way that is attention-grabbing, local, and socially native. Success in this role will be demonstrated through measurable improvements in organic and paid key metrics, brand perception shifts via social media brand lift studies, and therefore the successful candidate must be an expert at starting with the audience and working backwards.
Key job responsibilities
Key responsibilities include:
• Lead the FR social media strategy for @Amazon brand handles, serving as the in-country social expert for communications teams.
• Work with the EMEA Social Communications Team to take global and regional plans and adapt for the FR market.
• Collaborate with teams across marketing and PR to create key reputational and brand messages for social media. Create engaging always-on organic content to promote the range of products and services available via Amazon.Fr.
• Lead the development and implementation of always-on social media campaigns for FR that deliver measurable against our goals.
• Counsel internal stakeholders, including senior leaders, on how to manage risk and handle PR issues on social media.
• Manage the social media agency relationship in FR and co-ordinate activity and spend to ensure the best outcomes for Amazon.
• Educate wider teams on, best practice and industry developments in social media.
Skills:
• Creative thinker – working backwards from the customer, the ability to find creative and engaging ways to communicate messages across social media.
• Tactically aware – knowledgeable about what’s going on in social media and digital communications and how that impacts brand activity.
• Brand social media expert – demonstrated expertise in running brand social media and how to maximise the impact of an organic and paid approach.
• Diligent planner – focused on ensuring campaigns are maximised for success, optimised against goals, and targeted to the right audiences.
• Measurement master – knows what it takes to demonstrate the positive impact of social at all levels of an organisation.
• Proactive in the extreme – enjoys taking responsibility and making things happen – often to a tight deadline.
• Highly organised – able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work.
• Ownership – able to work in a fast-paced corporate environment, taking ownership of workstreams and tasks and managing them through to completion.
A day in the life
The individual in this role will be required to work closely with colleagues across Consumer and Corporate PR teams, as well as cross-channel marketing (XCM), to ensure that the range of key messages, events and content that are most relevant to our customers and target audiences, are surfaced in a way that is attention-grabbing, local, and socially native. Success in this role will be demonstrated through measurable improvements in organic and paid key metrics, brand perception shifts via social media brand lift studies, and therefore the successful candidate must be an expert at starting with the audience and working backwards.
The successful candidate will have an expert knowledge of social media and a proven-track record of planning, delivering and reporting on a range of social media campaigns across various social platforms. Their expertise should include: strong knowledge of social best practice across key consumer platforms, e.g. Facebook, Instagram, X, and LinkedIn (YouTube, Threads and TikTok also useful); experience running paid social advertising campaigns for big brands including brand lift tests and A/B tests; excellent campaign set-up skills from strategic recommendations and creative ideas to goal-setting and audience targeting; experience managing crises and issues in the social space: influencer content expertise; strong knowledge of paid content best-practice; and measuring performance with an eye toward actionable insights. They should be a multi-tasker, creative thinker, a problem solver, goal-oriented, enjoy working in a fast-paced, start-up culture, and making data-based decisions. Demonstrable stakeholder management and prioritization is also key.
About the team
The role will report through to the European Social Media Communications Lead, who oversees pan-EMEA social media strategy and best practice. The Social Media Communications Team are the authoritative voice for the company’s notable news, announcements and campaigns in the social media space.
We are open to hiring candidates to work out of one of the following locations:
Clichy, FRA
BASIC QUALIFICATIONS
Basic Qualifications:
• 6+ years brand social media experience
• In-depth knowledge of Facebook, Instagram, Twitter/X, LinkedIn (YouTube, Threads and TikTok also useful)
• Experience with social media campaign planning, including leading on major brand campaigns
• Experience using social media monitoring/analysis tools and platforms
• Experience delivering successful paid amplification of influencer campaigns
• Strong competency in Office software (Outlook, Excel etc.)
• Excellent written and oral communication skills
• Educated to a degree level
PREFERRED QUALIFICATIONS
Preferred Qualifications:
• Experience working in/with a big brand organization like Amazon
• Experience leading brand measurement projects through social media
Amazon est un employeur engagé pour l’égalité des chances. Nous sommes convaincus qu’une main d’oeuvre diversifée est essentielle à notre réussite. Nous prenons nos décisions de recrutement en fonction de votre expérience et de vos compétences. Nous apprécions votre envie de découvrir, d’inventer, de simplifier et de construire. La protection de votre vie privée et la sécurité de vos données constituent depuis longtemps une priorité absolue pour Amazon. Veuillez consulter notre Politique de Confidentialité pour en savoir plus sur la façon dont nous collectons, utilisons et traitons les données personnelles de nos candidats.
Source ⇲
