Marketing Manager (f/m/d)– Point of Care Ultrasound EMEA

This role leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning.

In this role you will optimize commercial execution though development of marketing and launch plans and align market insights with technology trends.

You will impact approaches, projects and programs in the functional area or affected business organization and ways of working. You will also impact quality, efficiency and effectiveness of own team.

Guided by commercial practices and policies that may be shaped by the role, you will have a significant control/influence over commercial priorities.

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.

Based in EMEA (preferable in Nordics, Germany, Austria, France, Italy, Spain) and reporting to the Director Marketing Ultrasound EMEA, this key role will support to develop, coordinate and manage execution of the Point of Care Ultrasound Marketing strategy across the entire region EMEA. This person will maintain a deep understanding of the market opportunities, partners and players and will drive key awareness & promotion activities.  This is a key role, which will help accelerate market development and funnel creation across the different customer segments in Point of Care Ultrasound, like emergency medicine, critical care, muscoloskeletal, anesthesia or aesthetics.

The Marketing Manager – Point of Care Ultrasound EMEA will interact frequently with a variety of sales, marketing communications roles and functions inside and outside Ultrasound (at Country, Region and EMEA level), and will act both as a resource and as a coordinator for multiple sales and marketing initiatives/activities, in the digital and non-digital space.

To successfully drive these critical sales and marketing initiatives, traveling across EMEA will be required.

Define and execute a Marketing plan for Point of Care Ultrasound in EMEA, ensuring alignment to the priorities (defined by both the Director Marketing Ultrasound EMEA and the General Manager Point of Care Ultrasound EMEA), support to develop, define KPIs, coordinate and manage execution of the strategy across the entire region EMEA.

• Together with the EMEA POCUS team you drive New Product Introductions planning and alignment (value proposition, positioning, service offering…) with Global Point of Care Ultrasound organization and define EMEA launch strategy and regional launch activities in the countries
• You drive key awareness & brand building campaigns for the brand Venue Ultrasound Systems which is measured by Marketing Qualified Leads (MQLs). You use performance Marketing (analytics) for managing all activities
• You identify and monitor industry trends, market insights and customer needs and feed them to the make centers for portfolio management, roadmap development and marketing content (collaterals) / messaging / claims)
• You are a key driver for cross-modality and EMEA- or European level events as well as for kick-offs and trainings for our direct and indirect sales force
• You deliver content and manage the creation of collaterals (like clinical images, advertisement, product tutorials, sales job aids, whitepapers, statements and videos from Key Opinion Leader), which can be used in various channels (Omnichannel)
• You are responsible for the content strategy, the respective digital customer journey and promotion of the POCUShub.net community and the EMEA Ultrasound website (gehealthcare.co.uk/products/ultrasound/point-of-care-ultrasound)
• Key Opinion Leader/Digital Opinion Leader Management: Work with professional societies and advocacy groups to identify and select Key Opinion Leaders for thought leadership and awareness building; Support development of regional Key Opinion Leaders in collaboration with Ultrasound Marketing organization in the region
• You will ensure the distribution network is supported with the right sales tools and training

• You bring a bachelor’s degree in Marketing, Medical Technology, Engineering, Business Administration or alike and a proven experience in the Healthcare industry
• You have a strong marketing expertise launching a product or service, insights gathering and demand generation
• A sound and solid knowledge on digital Marketing: traffic generation, content strategies and conversion are part of your skills portfolio
• Innovative and creative thinking – that is you!
• You also bring strong execution capabilities and a pragmatic hands-on attitude
• You communicate fluently in writing and speaking in English
• You bring a strong versatility, an excellent time management with the ability to meet multiple deadlines and priorities
• You are willing and flexible to travel in the region up to 50% of your time

Preferred (but not mandatory) skills/experiences which also can be developed “on-the-job” are:

• Experience in medical device industry
• Experience in emergency medicine, critical care, muscoloskeletal, anesthesia or aesthetics clinical field
• Good understanding in tools: Marketing Automation: Marketo, CRM: Salesforce.com

Are you interested in learning more about this unique Marketing opportunity with a real purpose? We are looking forward to your online application!

GE HealthCare is a leading global medical technology and digital solutions innovator with over 100 years of healthcare industry experience and around 50,000 employees globally. We enable clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by our Edison intelligence platform. We operate at the center of an ecosystem working toward precision health – digitizing healthcare, helping drive productivity and improving outcomes for patients, providers, health systems and researchers around the world.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare – Creating a world where healthcare has no limits