NBCUniversal owns and operates more than 20 businesses in 30 different countries. It has a valuable portfolio of television networks, news, entertainment and major television production operations, as well as a group of television stations, world-renowned theme parks, a premium ad-supported streaming service and a leading film company: UNIVERSAL PICTURES. Universal Pictures is a distribution company based in many countries around the world. It distributes numerous films in various countries (the Jurassic World franchise, James Bond, The Minions, etc.).
Job Description
Universal Pictures International France is looking for a Social Media & Creative Content Strategist managed by the Senior Innovation & Data marketing manager.
The Social Media & Creative Content Strategist will assist the Social Department to deliver properly the report and the growing number of activations with agencies / local partners / creators, every theatrical release requiring a minimum of these activations.
KEY RESPONSIBILITIES
1. Social media
- Building the social strategy with the social team and the media agency
- Activating and locating contents across all channels with the right content going out on the right channel
- Owning the brand social media channels and planning daily focuses with the social agency
- Planning specific contents on the franchise channels accordingly with the franchise team
- Working closely with the project marketing managers on the social media assets localisation
- Comments moderation and social listening with the social agency
- Set up of contest games
- Coordination of trailer breaks and Video content with the International social team and Head office (HO) team (content plannings, wordings, targetings, social ads …)
- Analyse & report relevant engagement metrics to determine social media campaigns improvements
2. Influencers & Events
- Participation of the organization of influencers events in collaboration with event agencies, project marketing managers and PR team
- Identifying creators to work with and feed into the Influencer team/ loyal people for the PR list
- Analyse & report relevant engagement metrics in a test & learn approach
- Coordination with the HO team & PR team on international influencers event or for talents venue
- Coordination with the social agency of the social coverage for local events (Premieres, Media stunt …)
3. Creative Content
- Working on local assets creation (French local productions, French voices on animation titles, brand content …)
- Working on Video Content for media partnerships, events, talents and creators
- Selecting the Video content for the social channels in collaboration with the project marketing managers (Tv Spots, Newsfeed, Verticals, Bumpers, etc.)
4. Data & Insights
- Share best practices internally and with the HO team
- Strategic monitoring on social and digital innovations in the French and international media landscape
5. Budget
- PO creation in SAP and check invoices in SNAP
Qualifications
What you will achieve with us:
- Spread knowledge or new trends to the wider team thanks to your stong team spirit
- You will develop a good knowledge of the movie industry, competitors and business in general
- Your goal will be to maximise tickets sales and raise awareness on Universal movies
- You will have the opportunity to work with other business units (Home Entertainment, Consumer Products, VOD, TVD)
- Support the Company generally, through undertaking additional duties and tasks from time to time as and when required
About you:
- Several years of experience in Social Media strategy
- Strong knowledge of the digital marketing and social networks
- Good creative mind set and background with a focus on innovation
- Strong marketing awareness mechanisms knowledge that bring value and differentiation to a business
- Ability to use insights tools of social platforms
- Flexible and ability to manage several projects at the same time
- Ability to prioritise tasks and meet deadlines
- Confident in self-managing and influencing others
- Ability to work well in teams, good interpersonal and problem-solving skills
- Passionnate and personal interest in movies
- A previous experience in the Entertainment industry is desirable
- Fluent in French as well as English (spoken & written)
Additional Information
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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