Bienvenue chez Warner Bros. Discovery… l’etoffe dont sont faits les rêves
Qui sommes-nous…
Lorsque nous disons l’etoffe dont sont faits les rêves, nous ne faisons pas seulement reference au monde des sorciers, des dragons et des super-heros, ni même aux merveilles de la planète Terre. Derrière le vaste portefeuille de contenus emblematiques et de marques bien-aimees de WBD, il y a les conteurs qui donnent vie à nos personnages, les createurs qui les apportent dans vos salons et les rêveurs qui creent la suite…
Dès creatifs formidables aux pionniers technologique, à travers le monde, WBD offre des opportunites de carrière decisif , des avantages soigneusement organises et les outils pour explorer et devenir le meilleur vous-même. Ici, vous êtes soutenu, ici vous êtes celebre, ici vous pouvez prosperer.
PLEASE SUBMIT YOUR CV IN ENGLISH
Your New Role
The Social Media team is part of the Brand and Content Marketing team for EMEA streaming, and you will collaborate closely within the team to grow brand love and content fandom across social channels. You will act as the Social Media Manager for France and specialize to become an expert in the areas of: Original Productions (France), and Kids & Family, and Sports (incl. Olympics) on the pan-EMEA level.
You are part of the team leading Campaign Planning, Creative & Innovation for pan-EMEA social campaigns (organic, boosted & True Organic) activities across our 60+ streaming social handles. Your KPIs will be tied to Global Social as well as company objectives (sales and retention), and you will be responsible for creating full social campaign strategies, execution of these campaigns in collaboration with the in-house creative agency as well as the performance strategy & optimization for campaigns, and always-on activities across Brand and Content.
Your Role Accountabilities
- Launching the streaming service in France, incl. launching all relevant social media handles.
- Leading pan-EMEA campaigns on French Original Productions ensuring creative & innovative campaigns from first brainstorm to final report on high-tentpole level in close collaboration with the local French team. You will work in collaboration with the social Performance team for optimal performance, timely and relevant reporting, audience analysis, collaboration w relevant partners. You will drive engagement and awareness through a mix of creative, innovative ideas & formats, and tried-and-tested best practices, and work to elevate French productions across EMEA where relevant.
- Leading pan-EMEA campaigns on Kids & Family and Sports ensuring creative & innovative campaigns on main priority campaigns. Close collaboration with EMEA social team for optimal performance, timely and relevant reporting, audience analysis, collaboration w relevant partners etc. Drive engagement and awareness through a mix of creative, innovative ideas & formats.
- Managing and owning your local Social Media handles – incl. the launch of any new, relevant channels.
- Initiating, creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building for our brand and content.
- Creating tailored, out-of-the-box content in collaboration with our in-house design team.
- Working creatively with the content of the service to build awareness, drive engagement, and conversation on social media.
- Creating and executing pan-EMEA consideration and retention campaigns on a title and brand level, and you managing, testing, optimizing, and evaluating these campaigns.
- Owning the daily interaction with our fans, customers, and prospects working closely with the customer service team, ensuring they’re informed, engaged, and following our tone-of-voice.
- Ensuring we are listening to, engaging with, and influencing our fans, prospects, and customers on social media.
- Monitoring and reporting on audience sentiments and trends.
- Staying on top of social media creative trends and ensuring top level social media marketing campaigns locally and on a pan-European level.
Skills and Experience
- Solid experience in social media/marketing or similar.
- Flexible mindset, ready to adapt to a fast-paced, changing environment.
- Great understanding for and experience working with fan communities.
- Great knowledge of and understanding for our brand and content and its values.
- Skills in project and budget management.
- Strong skills in creative ideation & copy-writing.
- Strong campaign management skills and experience in campaign planning.
- Fluency in written and spoken French & English. Great communication skills and relationship management.
- A genuine, enthusiastic, and passionate fan of pop culture and new trends with knowledge and excitement for our content and product.
Comment nous faisons avancer les choses…
Ce dernier morceau est probablement le plus important! Chez WBD, nos grands principes sont les valeurs fondamentales par lesquelles nous fonctionnons et sont au cœur de la façon dont nous faisons avancer les choses. Vous pouvez les trouver sur https://wbd.com/guiding-principles/ ainsi que quelques idees de l’equipe sur ce qu’ils signifient et comment ils se presentent dans leur quotidien. Nous esperons qu’ils resonneront avec vous et avons hâte d’en discuter lors de votre entretien.
Les parties juridiques…
Warner Bros. Discovery saisit l’opportunite de constituer une main d’œuvre qui reflète la diversite de notre societe et du monde qui nous entoure. Être un employeur soucieux de l’egalite des chances signifie que nous prenons au serieux notre responsabilite de considerer les candidats qualifies sur la base du merite, independamment du sexe, de l’identite sexuelle, de l’origine ethnique, de l’âge, de l’orientation sexuelle, de la religion ou des croyances, de l’etat civil, de la grossesse, de la parentalite, du handicap ou de toute autre categorie protegee par la loi.
Si vous êtes un candidat qualifie et que vous avez besoin d’un amenagement dans votre recherche d’emploi ou pour postuler, n’hesitez pas à nous contacter à recruitadmin@wbd.com.
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