European Public Relations Manager

Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fuelling ours.

Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.

As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack.

Introduction to the Role:

The European Public Relations Manager is knowledgeable and passionate about technology and innovation and thinks like a journalist with an instinct for identifying angles that will pique media’s interest. You’ll be joining an award-winning PR team and you should have proven skills for managing teams, and experience pitching, placing, and writing B2B and/or enterprise technology stories. You should be able to work collaboratively with a remote globally-distributed team and PR agency partners to secure media coverage. As our ideal candidate, you are a creative and succinct writer who can make complex technologies interesting in PR related content such as press releases, thought-leadership articles, blog and social media posts, customer stories, and other types of content. You are also an excellent communicator who demonstrates initiative and is capable of building and maintaining strong working relationships with PR partners, journalists and colleagues across all levels of our global organization.

You will be responsible for creating a variety of content for a global audience that may be translated into German and French. Topics will focus on customer business outcomes and benefits relating to Intelligent Automation, Intelligent Document Processing, Process Mining/Intelligence, AI, RPA, Digital Transformation, and verticals such as banking and finance, transportation and logistics, healthcare, insurance, etc. Your content is geared for both business and technical audiences. You will work closely with our entire global PR team, manage PR agencies in UK, Germany, and France, and you must be organized and have attention to detail to support various project promoting thought leadership, and also in cooperation with the broader marketing team. You will act both reactively and proactively, fulfilling requests as needed and regularly tracking trends, topics, and ideas for blog posts and social media.

Job Responsibilities:

Public relations:

• Proactively work with internal clients to identify news angles and customer stories
• Manage and collaborate with PR agency partners in UK, Germany and France to secure media coverage
• Identify thought leadership opportunities for executives to participate in
• Work with PR partners to maintain media database

PR Writing:

• Work with internal clients for input on content
• Edit/localize press releases
• Edit/localize thought leadership articles
• Draft customer stories, including sourcing and managing approvals
• Coordinate internal approvals with SMEs
• Work with other internal marketing groups for content collaboration and cross promotion

Other duties as required:

• Having general knowledge of navigating corporate communications processes
• Reporting for internal audiences

Job Requirements:

• Strong English skills, both written and verbal
• Bachelor’s degree or above – preferred majors of English, communications, journalism or public relations
• Proficiency in German and/or French a plus, both written and verbal
• 4+ years of B2B and/or high-tech media relations and writing experience as a journalist, PR professional, marketing copywriter, blogger, etc.
• Must have agency experience
• Versatile writing style, the ability to deliver a range of voices across a variety of communication channels
• Ability to communicate complex concepts to various audiences
• Interest to technology and related topics, technology media and blogs
• Experience in analytical writing, trend analysis supported by relevant industry research and media coverage
• Ability to interview external and internal experts and write content based on the information received; ability to follow up with stakeholders and get approvals for quotes and texts
• Ability to distinguish between PR and marketing content
• Ability to work in a globally distributed team
• Ability to identify pitch angles for reporters to place stories

Here are some of our local benefits:

• 30 vacation days per year;
• Private pension, employer contribution of up to 15%.