Digital brand manager internship

Job Description

You are a student looking for a meaningful internship? Come and live a P&G business experience as a Brand intern on Digital CRM & Consumer data acquisition strategy!

Did you know P&G invented the concept of brands and brand management? Over the years, we have remained consistently on the cutting edge of marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology. This is why some of the world’s best marketing pros and business leaders started at P&G. Our brand management philosophy can be summed up in a simple concept: “Consumer is boss”, and we believe we have 3 moments to win with consumers’ preference:

• when they browse for your product on the internet,
• when they choose to buy our product in the store and
• when they use it at home.

These are what we call the ‘3 moments of truth’. The first two moments is what we focus on when we market products.

Internship available as of July 2023.

YOUR CONTRIBUTION TO P&G’S SUCCESS :

You will be offered a position in the Envie de Plus brand team, P&G’s French and Belgium digital CRM program which plays a strategic role to drive consumer data acquisition & deliver quality trial on P&G brands (Ariel, Pampers, Gillette, Oral-B, Always, Head & Shoulders, Mr Propre, Lenor…). Consumers register to Envie de Plus program to access to exclusive offers such as:

• Good deals: coupons to print at home and redeem at stores cash-till; or cashback refund via bank transfer based on receipt scan upload
• Free product testing: Club de testeurs program (P&G products to win every month); on-demand samples; 100% cashback offers
• Engaging content and tips to delight consumers everyday

These are some examples of missions that you could do:

• Plan, coordinate & execute with excellence Envie de plus consumer multi-channel communications (website, emails, digital media, social influencers) collaborating with external suppliers
• Collaborate with internal multifunctional teams (sales, marketing, IT…) as well as with external suppliers to lead cashback offers in-store executions (ex. -40% cashback refund)
• Lead monthly consumer database analysis and recommend Envie de Plus multi-channel actions to maximize consumer data acquisition (enroll new consumers to register to the program) and data activation (keep registered consumers engaged with P&G brands). Partner with P&G marketing technologists and data scientists to continuously improve consumer database quality, and automate data analytics reporting to ultimately fuel stronger consumer insights and data intelligence

Job Qualifications

YOU ARE THE RIGHT FIT IF YOU ARE/HAVE:

• Student currently enrolled in a master’s program of a Business/ Engineering school or university coupled with Brand Management interest/passion
• Proficiency in French (oral and written) and a good level of English
• Leadership skills and show a strong determination to get things done to achieve your objectives
• Customer oriented and have a strong passion for sales and/or marketing
• Proven agility, resourcefulness and creativity
• You have strong analytical and critical thinking skills

YOUR ADVANTAGES :

• Monthly allowance: 1 350 EUR/month
• 5 days of paid leave for a 6-month internship
• Bridge days offered by the company (up to 3 days, depending on the internship period)
• Company support for 50% on public transports costs in Paris area or eco mobility support (eg. bike)
• Tickets Restaurant card by Edenred (optional)
• Company restaurant
• Work from Home (1 day per week)
• Xmas hamper
• Conciergerie services on site
• Gym room on site for free
• Coupons on our P&G products

ARE YOU EXCITED ABOUT THE ROLE? DEEP DIVE INTO P&G AND CHECK THE BELOW INSIGHTFUL LINKS:

• Our hiring process consists of three main steps: 1) application, 2) online assessments and 3) interviews. Click here to get all the tips to be fully prepared.
• P&G is driven to make life better, not just within the company, but across the globe. Click here to check out how we make a meaningful impact on the world.
• We are the world’s largest consumer goods company. Click here to discover about our iconic brands.

Encouraging diversity in all its forms, P&G is committed to creating an inclusive work environment and promotes equal opportunities.

Job Schedule
Full time

Job Number
R000081322

Job Segmentation
Internships (Job Segmentation)

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