EMEA Consumer Marketing Manager

Meta is looking for a Marketing Manager in the consumer marketing team. Responsible for process and execution for cross-functional marketing projects within the consumer marketing team and will work with various internal stakeholders and external agencies. Meta is an official sponsor of the Rugby World Cup France 2023. The marketing manager will be in charge of the activation and execution of this partnership, which will take place from September 8th to October 28th across 9 cities in France.The marketing Manager must be organized, with marketing, planning, tracking, experiential and social skills. They must be able to balance competing priorities, have demonstrated prior success in project management experience, and approach challenges with flexibility and a positive attitude. They must also be a strong communicator and, above all else, a problem-solver and collaborator.This contract is short term and based in Paris.

EMEA Consumer Marketing Manager Responsibilities:

• Build and develop the consumer marketing strategy for the rugby world cup partnership.
• Work cross functionally across creative, decision science, insight marketing, comms, product, business, policy, teams to determine marketing needs and develop an impactful strategic plan that demonstrates the value of Meta.
• Creative : define the overall creative concept. Create content ONP & OFP (TVC, OOH,…) in partnership with internal design resources and external agencies
• Ensure the creative content will be executed in a consistent way across all our key touchpoints (Media, social, experiential..)
• Experiential : lead the experiential strategy, to deliver a unique immersive experience for fans, manage the implementation. Experiential agency supervision.
• Social: improves the way people experience sports together and ensure that the overall mechanic that will create shareability and the conversation
• Hospitality & ticketing program : lead this program with the right internal POC, coordination with the agency and ensure compliance with legal requirements.
• Media & creators partnerships: in collaboration with partnerships ensure our actions involve the right media and creators to amplify our marketing actions.
• Build a strong relationship with France 2023 to share information consistently.
• Measurement: Measuring qualitative and quantitative impact of our marketing actions
• Plan and lead cross-functional efforts to develop joint strategies and plans, develop shared narratives, and coordinate key moments, positioning and campaigns

Minimum Qualifications:

• Multiple years of experience as marketing manager, in an international context.
• French speaker with excellent level of English (writing, speaking and presentation skills required)
• Proven success in driving experiential marketing campaign
• Strong proficiency in Microsoft Office tools, G Suite, and related project/program management
• Social and brand content experience
• Track record of operating independently, demonstrating creativity, being solution-oriented, and delivering results in a highly organized manner
• Solid experience in fostering seamless cross-functional working relationships in medium to large organizations
• Available to travel through France especially between September and October.
• Knowledge and appetite of metaverse, social and innovation
• General knowledge of advertising / marketing / brand experience

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