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Universal Products & Experiences oversees NBCUniversal’s consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel. UP&E is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
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Job Description
JOB OVERVIEW
The Category Manager Food, Beauty & Care (FBC) France will develop and execute long-term business strategy through leveraging the richness of NBCUniversal’s entertainment content (past and present) to build a sustainable licensing business that achieves annual revenue targets.
The role will be responsible for identifying the best licensees to partner with, pitching and onboarding A-Brands and Best In Class Partners and DTR (Direct To Retail) to grow the business as well as negotiating agreements, driving innovative and quality product ranges, secure accurate quarterly forecasting and promoting retail sell-in of product ranges.
KEY RESPONSIBILITIES
Category and licensee management
- Lead and develop the FBC (including promotions) business in France with licensees and retailers.
- Work with the Senior Director FBC EMEA to develop and execute long-term growth strategies for Food, Beauty & Care categories with French international FBC companies.
- Identify licensing & promotion opportunities and fill market gaps considering age, segment, market, channel and franchise.
- Work on the creation of targeted presentations to pitch and unlock new business with A-Brands, Best in Class Partners and grocery channel with their private label.
- Lead contract negotiations with licensees, analyse and set business plans and ensure contract deliverables are met throughout the term.
- Accountable for day-to-day management of (key) licensees including business reviews.
- Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees.
- Attendance and participation in licensee/partner presentations (e.g. Business Meeting with licensees, Company partner Meetings/Showcase).
- Regular attendance of trade shows and social industry functions where applicable – e.g. Brand Licensing Europe, etc.
Finance and Business Planning
- Fiscal responsibility to include annual budget planning and quarterly/monthly if relevant revenue forecasting.
- Analyse business performance across category by licensee and retailer where applicable and develop growth objectives and strategies.
Retail Development
- Develop relationships with key buyers and decision makers across France retailers.
- Manage and maximize the NBCU products presence with retailer marketing team (catalogue, merchandising, online & digital activation) encouraging x-categories activations.
- Work with regional and local marketing and retail teams to develop, present and implement sales driving retail marketing initiatives.
- Explore and unlock DTR deals with specialist channels (Bakery-Pastry Epiphany, Chocolate factory, Beauty Center).
Strategy
- Provide input and execute strategy set for the FBC category, ensuring to align with the larger franchise strategy.
- Develop product line and segmentation strategy for licensees while driving innovation and quality.
- Manage a portfolio of licensees to grow the business, critically evaluate the licensee base to ensure we have the right number as well as best partners per subcategory.
Qualifications
SKILLS & EXPERIENCE
- FMCG background in either buying, sales or business development (retail or industry)
- A passion for FBC and ideally in-depth knowledge in either Food or Beauty & Care
- In possession of /ability to build a strong network and robust contacts to marketing leaders at FBC A-Brands and retailers
- Relationship builder
- Strong understanding of brand and property positioning, retail business development, retail distribution and the retail environment
- Excellent communication & presentation skills
- Strong sales and negotiation skills
- Able to work in a matrix organization
- A brand builder and commercial thinker
- Proven track record of hitting targets and delivering growth
PERSONAL CHARACTERISTICS
- Driven, passionate and highly motivated
- Not afraid of set-backs and a can do attitude
- Comfortable approaching brand leaders through cold calls if needed
- Team player
- A sociable personality
- Fluent in French and English
- Able to travel
- Sense of humour and practical attitude
Additional Information
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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